Write, Light, Grow: The Timeless Innovation of BIC

Saying that everyone knows the BIC® brand is an understatement. And honestly, that’s no surprise. For more than 80 years, this French brand has been turning everyday items into icons.

You’re probably thinking of that famous ballpoint pen right now. Or the lighters you keep at home without even thinking about it. Simple, intuitive, reliable. So obvious that you hardly even notice them anymore.

But do you really know BIC®? We’d like to see about that.
Below you’ll find four pieces of BIC® inspiration.
Be honest: did you already know them?

1. A BIC® pen writes 3 kilometers. No joke.

The BIC® Cristal® is the ultimate classic and, not without reason, the best-selling pen in the world. Lightweight, recognizable, and surprisingly good in its simplicity.
But did you know it contains enough ink to write 3 kilometers in total?
Now that we mostly write on screens, it’s even harder to imagine what 3 km of ink really means. So to spark your imagination, that equals:

12,000 signatures: handy for anyone who has to sign stacks of paperwork
50 pages of meeting scribbles: from arrows to (often empty) ideas that keep flowing
100 to-do lists per week, for an entire year: perfect for those who start fresh every Monday
The Titanic script on paper: extra “shivering transcripts” included
Rewriting your entire inbox: and maybe discovering how much of it is spam
Hundreds of “get well soon” messages on plaster casts: sweet and painfully familiar
Writer’s cramp your laptop would be jealous of: yes, paper really does something to your arm
Discarded draft versions of love poems: even your self-criticism is no challenge for this pen
A trivia night full of self-made quiz questions: how many km can you write with one BIC®?
Or simply: keeping your brand visible thousands of times without advertising

And we haven’t even talked about personalization yet. Because the moment you print that same pen with your logo, it becomes more than just a writing tool.
It becomes a habit. A brand carrier. Something that’s always within reach. For three kilometers straight!

2. BIC® EZ Reach™: like a remote control

Try lighting a candle inside a glass jar, or a stove burner under a pan. In fact, you only need to read those words to know what a hassle that can be. So BIC® developed the super-handy EZ REACH™. With its practical 3.5 cm long neck, it’s almost like a remote control: presto, fire without burning your fingers.

And it doesn’t do that just once — BIC® even guarantees it works up to 900 times!

Ideal for:

deeply set candles
grills and fire pits
stoves that regular lighters can’t easily reach

And can it be printed with your logo? Of course!

3. A notebook you erase with water

From BIC® you expect a ballpoint pen. But not a digital notebook.
And yet they zoom into the digital age with Rocketbook — perhaps the smartest writing product in their entire range.

You write something by hand the old-fashioned way. Scan your notes via the app. And just like that, they’re in your inbox, Drive, or Dropbox.
But the page simply feels like paper. And you just wipe it clean again with a damp cloth.

And... did I see that right? Is that your logo on the cover?

4. Those who write, grow… and keep growing

Anyone who wants to write in a truly future-oriented way can use a Sprout™ pencil. Made from sustainable wood, without lead, but with a secret extra. BIC® cleverly noticed that the last piece of a pencil is almost never used. What if that wasn’t an ending, but a new beginning?

That’s why it contains a capsule with seeds: basil, tomato, sunflower, thyme… So once you’re done writing, you simply plant the pencil stub in a pot of soil. And before you know it, little leaves appear (just not for writing on).

In short: plant a pencil! And while people marvel at the growing greenery, your message remains engraved on the pencil.